1 R&B Front cover analysis

- The colour scheme used (red, black and grey) are used very effectively as they stand out on a white background which makes the magazine look sharp and eye catching. This will then attract the reader straight away which will pull their attention to reading ahead and hopefully purchasing the magazine.

- The skyline is used to inform the reader of what’s in the magazine and who is in there. They do this to show their range of artist in an easier and effective way. That’s why it is laid out at the top of the page as it’s difficult to throw everything all at once as a cover line.

- The design of the page is very clear as its most important information is in big font and is laid out on the left hand side of the page. E.g. they do this because as the reader pulls the magazine out of the shelf, the first thing appears is what’s on the left hand side. Therefore all the important information will convince the reader to read ahead.

- The page uses strong nouns such as names of drugs (Vicodin, valium and methadone) and underneath it quotes ‘I literally almost died’. This represents shock and danger as it’s denotation by surrounding it by the colour red.

- A mid-shot image is used and in front of the mastered and other text which represents how important he is and is a direct mode of address as the rapper’s eyes are directly looking at the camera which then has and automatic eye contact with whoever looks at the magazine. This creates a personal interaction with the reader and encourages to buy.

- The tone of the image is very serious as the rapper’s facial expressions show this. At the same time it also creates a sense of danger as his arms are full of tattoo’s and has muscular arms, hence why they use sharp colors such as red and black to show power.

- The cover lines are brief information of what’s in the magazine. This is here because it is more effective than having just one topic on the front page. Each artist’s names are in color order such as grey, black, grey, black which doesn't make the magazine cover look so dull.

- The connotations used e.g. ‘The best rapper ever?’ You decide’ creates a sense of feeling where the audience feel that they have a chance to have their say which makes customers feel welcome and a part of it.